Sublime
An inspiration engine for ideas
Behavioral inefficiencies may be at once the most persistent source of opportunity and the most difficult to capture
Michael Mauboussin • Who Is On the Other Side?

Take the example of mergers and acquisitions.
Michael J. Mauboussin • Think Twice: Harnessing the Power of Counterintuition
Raise your Awareness.
Michael J. Mauboussin • Think Twice: Harnessing the Power of Counterintuition
If you want to understand an ant
Michael J. Mauboussin • Think Twice: Harnessing the Power of Counterintuition
First, there is a group of heterogeneous agents.
Michael J. Mauboussin • Think Twice: Harnessing the Power of Counterintuition
Carefully consider the sample size.
Michael J. Mauboussin • Think Twice: Harnessing the Power of Counterintuition
Watch out for the halo effect.
Michael J. Mauboussin • Think Twice: Harnessing the Power of Counterintuition
Look for ah-whoom moments.