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on the Nordic psyche and remains fundamental to the way people here behave and relate to one another.
Michael Booth • The Almost Nearly Perfect People: Behind the Myth of the Scandinavian Utopia
Åke Daun’s book Swedish Mentality
Michael Booth • The Almost Nearly Perfect People: Behind the Myth of the Scandinavian Utopia
(it hardly helps that the Swedish company insists on naming its least dignified products—doormats, and so forth—after Danish towns).
Michael Booth • The Almost Nearly Perfect People: Behind the Myth of the Scandinavian Utopia
Swedes don’t hold themselves in terribly high regard.
Michael Booth • The Almost Nearly Perfect People: Behind the Myth of the Scandinavian Utopia

I am here because, according to some, the Vikings are the best bet as to the source of the Danes’ remarkable egalitarianism.
Michael Booth • The Almost Nearly Perfect People: Behind the Myth of the Scandinavian Utopia
Parochialism remains the Danes’ defining characteristic, but their radically recalibrated sense of identity and national pride has created a curious duality best described as a kind of “humble pride,” though many often mistake it for smugness.
Michael Booth • The Almost Nearly Perfect People: Behind the Myth of the Scandinavian Utopia
Hvad udad tabes, skal indad vindes. (What was lost without will be found within.)