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Kevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

The winning formula here is an eye-catching image, with a side of slim, muscular text.

Jim VandeHei, Mike Allen, • Smart Brevity

➊ Know your audience.

Jim VandeHei, Mike Allen, • Smart Brevity

A PR agent from Burson-Marsteller reached out to a tech blogger named Christopher Soghoian and asked him to write a critical op-ed about a Google product. Recounting the story Soghoian says Burson-Marsteller offered to “draft” the op-ed for Soghoian and get it published in a “top-tier” outlet like the Washington Post, Politico, the Hill, Roll Call,

Sharyl Attkisson • The Smear: How Shady Political Operatives and Fake News Control What You See, What You Think, and How You Vote

For example, theSkimm will always provide better curation for urban, millennial, working women than Medium, because the former is not only dogmatically focused on that specific niche, but also pulling-from the entire universe of content to serve them. In contrast, Medium is trying to serve everyone across every interest with highly personalized cur... See more

Anthony Bardaro • You Still Don’t Understand Today’s Media Industry

agenda-setting influence through the ability to provoke sustained public debate.

Marie K. Shanahan • Journalism, Online Comments, and the Future of Public Discourse

With the election around the corner and Hillary in the middle of a nasty primary fight, Brock now has a seemingly “unbiased” liberal website in his pocket to push pro-Hillary stories.

Sharyl Attkisson • The Smear: How Shady Political Operatives and Fake News Control What You See, What You Think, and How You Vote

After a suspension, Williams is reinstated in the anchor chair at MSNBC—where he later criticizes the Trump team for spreading fake news.

Sharyl Attkisson • The Smear: How Shady Political Operatives and Fake News Control What You See, What You Think, and How You Vote

He’s taking his efforts to control the news narrative to its logical next step: buying his own news distributor, in this case providing Hillary Clinton her very own media outlet.