Sublime

Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free

The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.

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Featuring: New Zelek Pro in action thanks to @marcel.kk who used it through the design of OSiR’s new album. A perfeft match for the raw, analog-heavy sound of @osir_core. Definetly check it out. #newzelek #newzelekpro #albumcover #hiphop #OSiR #pretext #albumdesign #bronislawzelek #fontswithstories... See more

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