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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkTeam:Bielefeld-CeBiTec - 2015.igem.orgiGEM Bielefeld 2015
2015.igem.orgMercer_Pub 248
The study describes the development of a continuous evolution system to engineer small degron tags that can be inserted into endogenous genes and selectively degrade proteins using specific small molecules.
LinkAnalyses the cultural phenomenon of hyper-optimization, discussing its impact on creativity, the overabundance of cultural products, and the need for counterforces to resist its effects.
LinkMax Beauroyre Hofmann
@maxbeauroyrehofmann
Max
@max.grauer
Manfred
@manfred