Sublime
An inspiration engine for ideas
a company that distributed computer software—a software bank.
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
Long before Gmail or Android or Chrome, Google brimmed with big ideas. The founders were quintessential visionaries, with extreme entrepreneurial energy.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Both of his latest gambits were thriving, and his investment in Alibaba had become legendary.
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork

“I only have twelve minutes,” Masa said. “Go.”
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
Much like Apple with its iPad, the category was Bhargava’s strategy. He envisioned the category and how to build it, evangelized the problem, then created the product and company to attack it.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
he was one of the youngest students ever to start the Stanford PhD program. “He skipped a million years,”
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
to gather and make accessible and useful the world’s information—in