Sublime

the technology is both constructed by us and dominates us, manipulating our perceptions and attention. The algorithm always wins.

(Herbert Simon said it best: “A wealth of information creates a poverty of attention.”)

The reduction of reality to information and humans to genotypes all-too-conveniently dovetails with capitalism’s imperative to render everything into a suitable form for the marketplace. Everything is data, and everything has a price, and everything can scale.

Also retrospectively, it can be noted that Deleuze did not address the intensifying overlap between control society and consumer society’s proliferating manufacture of individual needs, far beyond the products and commodities that were obligatory even in the 1970s.

process of cultural meaning—and decision-making,” he wrote. Pajkovic set out to test Netflix’s impact on personal taste, and to do so designed a set of fake accounts with different archetypal personalities.