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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkMattias Malmnäs
@matmal
Alex Marten
@agwmarten
Marth
@c_k
Mathias Laurvig
@mathias
Arnaud Martens
@arnaud.martens
Alper Mat
@alpermat
Mathias Coudert
@mjucoudert
Martin Klepsch
@martinklepsch