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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkHola - Chao
It tells the story of Joel, a Venezuelan boy who moves to Miami, befriends Ari, and writes a book for him before he leaves to live in Panama.
LinkRedefining luxury: A review essay
This document explores the conceptual and moral issues surrounding the definition of luxury, examines the rise of "new luxury," and discusses the demand for luxury goods in Asia.
core.ac.ukMattias Malmnäs
@matmal
Alex Marten
@agwmarten
Martin Hansson
@studioper
Martijn Hulst
@martijnhulst
Mathias Laurvig
@mathias
Mathias
@matiak