Sublime

The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.

It tells the story of Joel, a Venezuelan boy who moves to Miami, befriends Ari, and writes a book for him before he leaves to live in Panama.

This document explores the conceptual and moral issues surrounding the definition of luxury, examines the rise of "new luxury," and discusses the demand for luxury goods in Asia.