Sublime
An inspiration engine for ideas
Florian Hoenl
@florianhoenl
Johannes Kofler
@johanneskofler
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkGwindoria
@matti
Ben Kopf
@benkopf
Matt Schwamberger
@mschwamberger
Denis Martin
@random.vacarme
Andreas Schiffmann
@aschiffmann
Markus Arikan
@marikan