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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkMatthias Adler
@matthiasadler
Matthias Böhnke
@maboeh
Klatschmutika
@klatschmutika
Luca Bötschi
@lucabot
Martin Klepsch
@martinklepsch
Matthias Hartmann (Tagwerk-Berlin)
@tagwerk
Maximilian
@mgh
Matthew Lautenbach
@mrlautenbach