Sublime
An inspiration engine for ideas
customers who need live rep attention are getting it, and the customers who wanted to self-serve are easily able to finish online.
Matthew Dixon, Nick Toman, Rick DeLisi • The Effortless Experience
few companies have systems capable of tracking the experience across multiple service channels.
Matthew Dixon, Nick Toman, Rick DeLisi • The Effortless Experience



Challenge customers’ assumptions. Catalyze action. Scale across customers.
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
provide free consulting.
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
Over half of customer loyalty is a result not of what you sell, but how you sell
Matthew Dixon & Brent Adamson • The Challenger Sale
Is that what you’re seeing too, or would you add something else to the list?”