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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkHola - Chao
It tells the story of Joel, a Venezuelan boy who moves to Miami, befriends Ari, and writes a book for him before he leaves to live in Panama.
LinkMattias Malmnäs
@matmal
Tim Peterson
@tapeter
Oa Berg
@oaberg
Fredrik Nordstrom
@fredrik
Jonas Karlsson
@jonascarlsson
Gustaf
@gustaf
Hampus Olsson
@hampus