Sublime
An inspiration engine for ideas
The analogy to publishing also point to what will be the long-term trend for any profession affected by these models: relatively undifferentiated creators who depended on the structural bundling of idea creation and substantiation will be reduced to competing with zero marginal cost creators for attention generated and directed from Aggregators; hi... See more
Ben Thompson • The AI Unbundling
If professional editors serve as gatekeepers, determining the importance of various stories before publication, the Internet opens the gates, deciding on the significance of content after it’s published. Hence, it’s not just a collective editor—it’s what I call the Viral Editor. Anyone can post anything, including rubbish. But people then vote with... See more
Andrey Mir • The Viral Inquisitor
Or if you like: people become the new platforms.
David Phelps • People are the New Platforms
Anything by Rob Walker, Ryan Holliday, Penelope Trunk, Dave Pell, and Joi Ito
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Business Insider was obsessed with traffic data, allowing it to determine not only what stories to publish but how they are headlined and promoted in social media.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Thought Leadership 101