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To win with Olay in mass, the company had to bridge the mass and prestige markets, creating what it would come to call a masstige category.
A. G. Lafley • Playing to Win: How Strategy Really Works
Strategy is about making choices, trade-offs. It’s about deliberately choosing to be different. —Michael Porter
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
“the Law of the Vital Few.”
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Lucina
@mauro
“Done is better than perfect.”
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
20VC Alain De Botton on Why Companies Are Not Families | Why Status is Making You Miserable | Why Parents Want Their Kids to Fail | Why We Are Richer...
open.spotify.comMaxi
@chesario