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Brunello: I wanted the brand to have my face. I wanted the product to convey the culture, life, lifestyle, dignity of work. We are a listed company, and I wanted to manufacture a product with dignity. I wanted a profit with dignity. Because the press all talk about the moral ethics of profit. Why can’t we have a dignified profit then?

om.co • Brunello Cucinelli

My mind, my information, my brain trust became the assets.

Arlan Hamilton • It's About Damn Time: How to Turn Being Underestimated into Your Greatest Advantage

to place less emphasis on the partners’ personal efforts (i.e., chargeable hours) and to make partners primarily accountable for the net income per partner (or net income per partner hour) of each engagement.

David H. Maister • Managing The Professional Service Firm

What does all this mean for a CEO, founder, or category creator of any kind? Your number one job is to change the way people think.

Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Heidi Marshall

amazon.com

The traditional division of labor has always placed the man in front of the oven and Madame behind the till. Now times are beginning to change, although no female chef has yet come close in terms of national recognition to Alain Ducasse, who has enough Michelin stars to decorate a tree.

Peter Mayle • Encore Provence: New Adventures in the South of France (Vintage Departures)

Macon Phillips

@macon

Rare Mags - Magazine & Book Shop, Stockport, Manchester, UK

raremags.co.uk

know that business is the modern vessel for living with purpose. It only makes sense to monetize what you master with the vast resources available to you in this developed point in civilization.