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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkMarvin Baumann
@marvin
Matt Schwamberger
@mschwamberger
Marc Mueller
@marcgmbh
Marcel Mairhofer
@marcelmairhofer
Marcel Köchli
@mkoechli
Marc Mueller
@marcmueller_1
Olav
@olav
Markus Freise
@markusfreise