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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to... See more
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Do-Something-That-Matters-Journal-First-Week
An 18-week journal designed to help individuals identify their "Something That Matters," encouraging reflection and growth through weekly and daily questions to foster progress and self-awareness.
LinkBrand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
amazon.com
