Sublime

I have invested in over 250 pre-seed startups, mostly in B2B software. The most successful ones have had some distribution tricks to quickly get their first happy customers. Here are the Best (and worst) distribution wedges I have seen for Pre-Seed software startups.

Introducing Embedded Intelligence - and a $10M seed from General Catalyst, Valor, SV Angel & Others https://t.co/riRnTEWiM3

My belief is that true early stage venture capital (investing in companies that are raising at pre-money valuations between roughly $5M and $30M) is executed best when fund sizes are kept to reasonable levels. You should invest as early as you have conviction and as frequently as you can thereafter to build positions in companies over time. Investi... See more

The best example of this alternative product is Indie.VC, run by Bryce Roberts. Over the course of 6 years, Indie invested in 40 companies. It held the two key components of limited fund size and gave equity optionality through redemption clauses or equity buybacks. The results are encouraging, with a 51% IRR and 4.3x TVPI, while 87% of the compani... See more

8. First order irrational, second order rational (h/t Chris Paik)

Tiger: VCs are rarely (if ever) helpful at the growth stage, so the best product I can offer founders is a high price (i.e. cheaper, less-dilutive capital), a quick & minimally distracting fundraise process, and to stay completely out of their way when we’re on the cap table. This approach also enables me to invest at high velocity despite having a... See more