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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkThe map is not the territory? True.
Forget the map, it's limited anyway? Huge fallacy.
Maps are insanely powerful. Language is a map, hell all of thinking is a symbolic mapping process. Too many people conclude that: because the map is limited, abandon it.
Everyt... See more
Marvin Keilbachx.comMartin Klepsch
@martinklepsch
Michel Erler
@michelerler
I'm a product designer interested in the decentralized web – currently working as Product Design Lead at Parity Technologies.
Other interests of mine span cities, longevity and liberalism in the 21st century.
Martin S
@martystaebs
Markus Freise
@markusfreise
Martin Kellie
@msk
Martin Titchenell
@mtitchen
Marvin Baumann
@marvin