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Donald Miller • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
The guide, not the hero, is the one with the most authority.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
attention to what he was
Richard J. Leider • Life Reimagined: Discovering Your New Life Possibilities
Seven Steps to Orchestrating Conflict
Ronald A. Heifetz • The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World
MarketingMadeSimple.com
Donald Miller • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Core Strategic Vision
Michael E. McGrath • Product Strategy for High Technology Companies
To find your way through the jungle of people problems, it is useful to think in terms of three basic categories: perception, emotion, and communication.
Roger Fisher, William L. Ury, Bruce Patton • Getting to Yes: Negotiating Agreement Without Giving In
fundamental purpose: to marry the individual development of every person in the organization with superior economic performance.