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science as the starting point, Darren Bridger provides an eminently practical guide to designing for your customer’s brain. Neuro Design is packed with actionable strategies and techniques and is a must-read for every marketer and designer.’ Roger Dooley, author of Brainfluence ‘An interesting book on a topic which should be of great importance to
... See moreDarren Bridger • Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
Elan Miller — The best story wins
elanmiller.com
Lenny Rachitsky • How to win in consumer subscription
Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention
amazon.com
- Product Recommendations 2) Personalised Content 3) Individualised Offers
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
There’s a bookstore in Ginza that sells only one book. “A single room with a single book” is its tagline. Every week, the owner chooses the book, presents it in the center of the shop, and curates an exhibition with artworks, photographs, or related items around its subject matter. Entering his bookstore is like entering a book.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Maria Babaev knows the power of branding and using a tagline: “My niche is luxury sellers and international buyers. I specialize in helping those buyers and sellers. My tagline is ‘Locally Known, Globally Connected,’ and I apply this line tag to all my marketing and branding.”
Reese,Michael • The Miracle Morning for Real Estate Agents: It's Your Time to Rise and Shine
