Sublime
An inspiration engine for ideas
Instead of aiming at consumers’ logical decision-making processes, companies could perhaps appeal to the fuzzier side of how people feel about themselves and others around them.”
Michael Masterson • Great Leads: The Six Easiest Ways to Start Any Sales Message
Brands that are needed can always be replaced by other brands that fulfill the same need.Brands that are loved can maintain their dominance over a much longer time horizon.
Ted Leonsis • The Business of Happiness: 6 Secrets to Extraordinary Success in Life and Work
Think of the smallest conceivable market, and describe a product that overwhelms it with its remarkability.
Seth Godin • Purple Cow: Transform Your Business by Being Remarkable
What desires lie in the gap between perception and reality, between reality and fantasy, between people’s conscious and unconscious fantasies? What are the imbalances inside the culture? What is there too much of, or too little? What desires aren’t being fed?
Martin Lindstrom • Small Data: The Tiny Clues That Uncover Huge Trends
want. Not by asking them, but by looking at the businesses and products that people are lavishing love and attention on now.
David Mattin • Trend-Driven Innovation
Once we know who our customers want to be, we will have language to use in e-mails, blog posts, and all manner of marketing
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Big Data can often help make decisions about increasing respect