Sublime
An inspiration engine for ideas
The most successful entertainers are the ones who control their appearances. They don’t overextend themselves. They’re not all over the place. They don’t wear out their welcome.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Good branding is an exercise in discipline and repetition. It means knowing exactly where you are headed all the time—which is essentially in concentric circles.
Naomi Klein • Doppelganger: A Trip into the Mirror World
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.
Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
contrasts between people’s day-to-day lives and their unacknowledged or unmet desires,
Martin Lindstrom • Small Data: The Tiny Clues That Uncover Huge Trends
Brand is how we find each other: The one page branding plan that works in a post pandemic world. Stand out and get new customers.
amazon.com
I’ve come to realize, too, that my capacity to link a single observation with another across multiple countries in the course of building or rescuing a brand amounts to a strange skill of sorts.
Martin Lindstrom • Small Data: The Tiny Clues That Uncover Huge Trends
Thought Leadership 101
Eddie Yoon • Snow Leopard
Feed | LinkedIn
customers usually choose to buy the item featured in the middle.