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Small Data: The Tiny Clues That Uncover Huge Trends

Martin Lindstrom • 1 highlight

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Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention

John Ruhlin

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Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

Jeremy Miller

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ZAG: The #1 Strategy of High-Performance Brands

Marty Neumeier • 2 highlights

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I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World

Bayard Winthrop

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Unconscious Branding

Douglas Van Praet

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Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand

Louis Grenier

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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Seth Godin

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