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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkMartin Maricak
@martinmaricak
Matija Kočevar
@matija
Martin Nedved
@martinn
Martin Šeliga
@martinseliga
Martin
@martinkaby
Michal Naka
@naka
Marcel Köchli
@mkoechli
Martin Kellie
@msk