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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
Linksaid this to a friend but it applies to many: i think you have a good guess what you should be doing. no need to overthink it! just execute on your inkling for 3 months, and then evaluate if you want to try something diff. course correct more often than that eats your bandwidth
Henrik Karlssonx.comChristian Bering Pedersen
@bering
Thomas Holm-Hansen
@mgfp
Anders Nielsen
@superskrub
Kasper Villum Jensen
@villum
Thomas M
@thomazilla
NISSEN LARS JOHAN
@lj.nissen
Mathias Laurvig
@mathias