Sublime

Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free

The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.

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said this to a friend but it applies to many: i think you have a good guess what you should be doing. no need to overthink it! just execute on your inkling for 3 months, and then evaluate if you want to try something diff. course correct more often than that eats your bandwidth

Henrik Karlsson x.com

C

Christian Bering Pedersen

@bering

T

Thomas Holm-Hansen

@mgfp

A

Anders Nielsen

@superskrub

K

Kasper Villum Jensen

@villum

T

Thomas M

@thomazilla

N

NISSEN LARS JOHAN

@lj.nissen

M

Mathias Laurvig

@mathias