Sublime

Each medium, like language itself, makes possible a unique mode of discourse by providing a new orientation for thought, for expression, for sensibility.

Television is our culture’s principal mode of knowing about itself. Therefore—and this is the critical point—how television stages the world becomes the model for how the world is properly to be staged.

in McLuhan’s view, the invention of the printing press led to the rise of the scientific method and later to our technological society by forcing thinkers to put their words in linear order and their arguments in a logical progression—just like the words on a printed page. This led to thinking about the natural world in the same linear fashion,

The real authority on a world we now view as constructed and not depicted becomes the medium that constructs our world-view.

Each medium, like language itself, makes possible a unique mode of discourse by providing a new orientation for thought, for expression, for sensibility.