Sublime

Marx understood well that the press was not merely a machine but a structure for discourse, which both rules out and insists upon certain kinds of content and, inevitably, a certain kind of audience.

For McLuhan this was prerequisite to the creation of global consciousness—global knowing. “Today,” he wrote, “we have extended our central nervous systems in a global embrace, abolishing both space and time as far as our planet is concerned. Rapidly, we approach the final phase of the extensions of man—the technological simulation of consciousness,

in McLuhan’s view, the invention of the printing press led to the rise of the scientific method and later to our technological society by forcing thinkers to put their words in linear order and their arguments in a logical progression—just like the words on a printed page. This led to thinking about the natural world in the same linear fashion,

Dans les années 1960, le professeur canadien Marshall McLuhan a beaucoup parlé de la manière dont l’arrivée de la télévision transformait notre façon de voir le monde. Il a expliqué que ces changements étaient si pro-fonds qu’il était difficile de vraiment les voir. Il a résumé ce concept par une phrase : «Le média est le message.» Ce qu’il voulait

is not an exaggeration to say that the future of modern society and the stability of its inner life depend in large part on the maintenance of an equilibrium between the strength of the techniques of communication and the capacity of the individual’s own reaction.

all forms of employment become “paid learning,”