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7 out of a16z ’s latest Marketplace 100 are resale marketplaces. 2 of these 7 are in the top 10 (GOAT, StockX). Since last year, 3 resale marketplaces “graduated” via IPO or acquisition (Depop, 1stDibs, Tradesy).
Brandon Barros • The Marketplace 100: 2022
BuySellAds: buysellads.com LaunchBit: launchbit.com LiveIntent: liveintent.com NewsletterDirectory.Co: newsletterdirectory.co PowerInbox: powerinbox.com
Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
Curated Commerce
sari and • 59 cards
It allows Amazon to learn from other e-commerce players who use its platform.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Here’s a new marketplace category: Enterprise Gateway Marketplaces (EGMs). There is a white space opportunity for Founders in EGMs that combines SaaS embedding defensibility with the network effects defensibility of a marketplace.
NFX • Enterprise Gateway Marketplaces Will Turn Large Organizations Inside-Out
Shop resembles Google Shopping more than Amazon, and it lacks the convenience of a single cart. It’s a product that reflects the philosophical tug-of-war between Shopify’s original antimarketplace stance and its stated ideal of helping merchants be as successful as possible.
Yiren Lu • Can Shopify Compete With Amazon Without Becoming Amazon? (Published 2020)
E-Commerce & Retail
sari and • 417 cards
Use of the online video platform continued to surge in recent months as brands and merchants impacted by Covid-19, including mall operator Intime and furniture retailer Easyhome, increasingly turned to livestreaming to resume operations.