Sublime

brand, corporate communications, demand generation, or promotional programs.

in product marketing, aspects of product go-to-market can only be discovered by trying things in-market.

to examine brand competition patterns in the wider category and check your competitive set matches how people buy, and does…

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As I defined it in my book on growth hacking, marketing is anything that gets or keeps customers. That’s what we must do now that our work is finished: sell and promote it to the audience we think it deserves.