Sublime
An inspiration engine for ideas
"Marketing is our core competency. We're going to outsource everything else. Red Bull has no production facilities or warehouses."
brand, corporate communications, demand generation, or promotional programs.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
marketing must be a seduction, not an assault. It must not scream “hire me!” but must gently suggest “Here is some concrete evidence as to why you may want to get to know me better.” Marketing is truly about attracting clients—doing something that causes them to want to take the next step (such as telling you about their problems).
David H. Maister • Managing The Professional Service Firm
Born Social: The Social-First Brand
docs.google.com
