Sublime
An inspiration engine for ideas
brand, corporate communications, demand generation, or promotional programs.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
marketing must be a seduction, not an assault. It must not scream “hire me!” but must gently suggest “Here is some concrete evidence as to why you may want to get to know me better.” Marketing is truly about attracting clients—doing something that causes them to want to take the next step (such as telling you about their problems).
David H. Maister • Managing The Professional Service Firm
Born Social: The Social-First Brand
docs.google.com
Drop marketing has been a secret weapon for @beehiiv.
They're like the Supreme of B2B SaaS & more should follow their lead.
Their most recent product drop drove 250,000+ impressions & their biggest revenue day in 30 days.
I studied every detail & deconstructed t... See more
New essay:
Every marketing channel sucks right now
(full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun --
andrew chenx.comMarketing is about promoting products and services. First rule—you don’t try to serve everybody. You segment the available market, then target a segment, then position the product.