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At the base of a mountain wall, where you spread out your gear to organize for a climb, it was easy to spot the tools made by Chouinard Equipment. Ours stood out because they had the cleanest lines. They were also the lightest, strongest, and most versatile tools in use. Where other designers would work to improve a tool’s performance by adding on,
... See moreNaomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual



TF: Joe De Sena (page 38) goes through the same exercise using Shackleton as the litmus test. “That’s his dude, too,” as a mutual friend put
Timothy Ferriss • Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
You’ll find no rhetorical filler in this book. No “before” photos of people pale and frowning with their glasses on, next to “after” photos of them tanned, smiling, flexing, and sucking their shaved and oiled tummies in. The proof has been before our eyes since man became man. In fact, even before that–why do you think monkeys are pound for pound s
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