Sublime
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Brand buyers
Jenni Romaniuk • Better Brand Health eBook
User-Generated Content
Mark W. Schaefer • Tao of Twitter
there’s really no substitute for timely, accurate and independent tracking and measurement.
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
The issue is clear. It’s the difference between building brands and milking brands. Most managers want to milk. “How far can we extend the brand? Let’s spend some serious research money and find out.”
Al Ries, Laura Ries • The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
humor and catchy titles but also on the medium and the authenticity of the message.