Sublime
An inspiration engine for ideas
The biggest mistake a consumer company can make, Arnault says, is to delegate advertising to the marketing department.
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
Rory Sutherland on Lenny’s Podcast:
Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit
Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”
The reason most people adopt new technology
Messaging effect
Jenni Romaniuk • Better Brand Health eBook
Messaging effect