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Mark Ritson
• Following
Founder MiniMBA
(edited)
19h
This is a good summary of a great paper. But can I suggest everyone is barking up the wrong differentiation tree. Asking whether a brand “offers something other brands do not” is a measure of perceived uniqueness. Not necessarily a measure of differentiation. I’m 14 kilos heavier than Ethan Decker.... See more
• Following
Founder MiniMBA
(edited)
19h
This is a good summary of a great paper. But can I suggest everyone is barking up the wrong differentiation tree. Asking whether a brand “offers something other brands do not” is a measure of perceived uniqueness. Not necessarily a measure of differentiation. I’m 14 kilos heavier than Ethan Decker.... See more
HOW DOES BRAND DIFFERENTIATION AFFECT YOUR BUSINESS? | Ethan Decker
Messaging effect
Jenni Romaniuk • Better Brand Health eBook
Messaging effect
Jenni Romaniuk • Better Brand Health eBook
Marketing activity impacting brand-attribute linkages