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Mark Garrison

@markjgarrison

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Michael Aaron

@mikelaaron

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Michael Mack

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Matt Knight

@mattknight

Mike Matas

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Offer identity association:

Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen

Mark Hennessy-Barrett (@mark.hb)

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LinkedIn

Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)

Level 1: Consumption

Eddie Yoon • Snow Leopard