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John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Schultz formed a strategic hypothesis—the Italian espresso experience could be re-created in America and the public would embrace it.
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
‘Is this the best channel for my message?’”
Tim Burress • The Hamster Revolution: How to Manage Your Email Before It Manages You
They postmortem sales reports and channel flow.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Source: Fast Company
Mark Fisher • Exiting the Vampire Castle
tracked—and then revised or adapted as circumstances dictate.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
A method for dramatically increasing the recognition, recall, and unsolicited sharing of an idea or expression.