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antharris.co/challenges.

Russell Davies • Do Interesting: Notice. Collect. Share. (Do Books Book 36)

Keep What Works

Ben Horowitz • What You Do Is Who You Are: How to Create Your Business Culture

Walk the talk.

Ben Horowitz • What You Do Is Who You Are: How to Create Your Business Culture

Less mass

David Heinemeier Hansson • Rework

channel

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

PR

Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers

“working backwards from the customer.”

Ryan Holiday • Growth Hacker Marketing

IDEA 3 -

Apple • Shreyas Doshi on pre-mortems, the LNO framework, the three levels of product work, why most execution problems are strategy problems, and ROI vs. opportunity cost thinking

In the Plex,

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs