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Power On: After years of modest upgrades, Apple finally has a standout new iPhone on its hands. Here are my first impressions of the device plus how it is selling so far — https://t.co/wp3kvcQrin
Mark Gurmanx.com
🧵 Let's start with Tim Cook's standup desk area.
1. 27" Studio Display
2. 14" MacBook Pro - Silver
3. Magic Keyboard
4. Magic Trackpad
5. ??? Coffee Mug
6. Apple Watch Ultra - Alpine Loop
7. Knoll Womb Chair https://t.co/3aur3Vvau2
Gary DeMarco
@gmd
- (Bonus) Relevant trends
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Julian B
@julianb

Called it pre-launch! Apple is betting big on VR180 content.
Why? 👀 It's stereoscopic, simpler to capture than 360, and perfectly saturates the Vision Pro's hi-res displays.
What's under the hood? I'm banking on a RED camera + Canon 180 lens combo.
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Kevin Schroeder
@kevins