Sublime

(early adopters).

Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

Mark Earls

amazon.com

Cover of Herd: How to Change Mass Behaviour by Harnessing Our True Nature

André Chaperon

andrechaperon.com

of

Seth Godin • Tribes: We Need You to Lead Us

The goal is to be known to the smallest viable audience.

Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See

A London-based DJ, artist manager, and co-founder of the iconic record label, Butterz, the prolific figure writes daily on sustainable artistic creation, electronic music, grime and rap, web3, community, social media, and his other curiosities in short notes, known as the ‘Yellow Squares’ on Instagram and Twitter. The format is simple but effective... See more

"Close The App, Make The Ting": Elijah's Yellow Squares are making a difference by cutting through the noise

I call them earlyvangelists. 1

Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win

Mitra

Ian Leslie • Curious: The Desire to Know and Why Your Future Depends On It

In a marketplace of me-too offerings, people don’t seek features and benefits so much as tribal identity.