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Remember, customers do not move into confusion.
Donald Miller • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

short book, “Real Estate Deal Analysis,” by D.B. Mogul.
John Michailidis • Strategic Planning and Investing for Individuals
“When he’d go up and dunk, it reminded me of a Christmas tree, with defenders hanging off of him like ornaments,” said Greg Kite, Orlando’s backup center. “Or they were the bowling pins, and he was an enormous 300-pound ball.
Jeff Pearlman • Three-Ring Circus: Kobe, Shaq, Phil, and the Crazy Years of the Lakers Dynasty
HOW DOES YOUR CUSTOMER WANT TO BE DESCRIBED BY OTHERS?
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Richard Sanderson
@rsw
DO YOU DIRECT THE CLIENT