Sublime

When cost is no object, as is the case in a bubble, innovators experiment with new technologies that aren’t cost-effective but which have unique characteristics that can lead to cost reductions down the line.

Our work culture’s shift toward the shallow (whether you think it’s philosophically good or bad) is exposing a massive economic and personal opportunity for the few who recognize the potential of resisting this trend and prioritizing depth—an opportunity that, not too long ago, was leveraged by a bored young consultant from Virginia named Jason Ben

Enshiu derided his own taste as too mainstream to be truly great. Yet catering to “the taste of the majority” might be the single goal of…

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