Sublime
An inspiration engine for ideas
most defaulted to those brands that have built a narrative around personalisation as the purpose of their business.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
SAVING A COUPLE OF BUCKS
Jonah Berger • Contagious: Why Things Catch On
Snap judgments simplify the world.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Los teléfonos móviles en gran medida son responsables de estos cambios.
Philip Kotler • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
¿Cómo puede obtener tu empresa mayor cuota mental aprovechando el papel de los jóvenes como adoptadores precoces de productos y marcadores de tendencias? • ¿Cómo puede tu empresa ampliar su cuota de mercado aprovechando la influencia que ejercen las mujeres?
Philip Kotler • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
Sharing data around shifting trends in consumer behavior.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
In today's societies of material abundance, customers are increasingly prioritizing self-improvement and personal expression.