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Jenni Romaniuk • Better Brand Health eBook
If we don’t change course, he fears we are headed toward a world where “there’s going to be an upper class of people that are very aware” of the risks to their attention and find ways to live within their limits, and then there will be the rest of the society with “fewer resources to resist the manipulation, and they’re going to be living more and
... See moreJohann Hari • Stolen Focus: Why You Can't Pay Attention And How to Think Deeply Again
Brinker has produced a lot of other valuable insights, including in his book Hacking Marketing3 and a follow-up article in Harvard Business Review – ‘The Rise of the Chief Marketing Technologist’.4
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
The New Consumer • Danny Meyer explains how the dining experience will change
Desirability of something is today decoupled from its price, and its access is decoupled from wealth. Instead, it’s coupled with social capital, environmental creds, cultural savviness, a story, belonging, and its transformative potential to make us better humans.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Traditional firms—public relations (PR), advertising, search engine optimization (SEO), and web—are fighting to remain relevant by grasping for new services, such as social, mobile, and content, rather than focusing on what really matters, including pricing, technology, staffing, infrastructure, processes, and purpose.