Sublime
An inspiration engine for ideas
The invisible and the small is rapidly spreading as a desirable, status-signaling social experience beyond Tyler Brûlé’s world, Japanese bars, and menswear forums.
Ana Andjelic • How Micro-Communities Transform Aspiration
In a world with free information, abundant data, and virtually no barriers to entry, companies will succeed by selling purpose, not a product.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
findings were astonishing. More information was generated in 2001 than in all the previous existence of our species
Martin Gurri • Revolt of the Public and the Crisis of Authority in the New Millennium
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Paul Roetzer • The Marketing Agency Blueprint
Consider modern brand building. In an age where a brand can be built in days or destroyed in hours, the synthesised strategist knows how to combine:
• Traditional brand architecture with meme theory
• Cultural anthropology with real-time data analysis
• Community dynamics with performance marketing
• Long-term brand building with short-term cultural re
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