Sublime
An inspiration engine for ideas
➑ Brevity, always.
Jim VandeHei, Mike Allen, • Smart Brevity
puttering in the right lane with the truckers and the poor,
Matthew Sullivan • Midnight at the Bright Ideas Bookstore: A Novel
Part of the “smart” in Smart Brevity is in selection. Make sure every item is truly essential, increasing the chances that readers will pay attention to the few things that really matter.
Jim VandeHei, Mike Allen, • Smart Brevity
Find ways to pull your items back to the soul and purpose of your organization. “Why it matters” is the perfect device.
Jim VandeHei, Mike Allen, • Smart Brevity
➍ Bullets make it easy for skimmers and close readers to catch the most important data points or supporting ideas.
Jim VandeHei, Mike Allen, • Smart Brevity
The Elements of Journalism,
Marie K. Shanahan • Journalism, Online Comments, and the Future of Public Discourse
It’s my belief that the most useful news stories for voters are those that drill deep into candidates’ positions on pressing public policies.
What are they saying now, and what have they said in the past? Do they send different messages to different audiences? Have they voted or taken other actions on the issue? Have they courted endorsements, contr... See more
What are they saying now, and what have they said in the past? Do they send different messages to different audiences? Have they voted or taken other actions on the issue? Have they courted endorsements, contr... See more
Jeff South • Are journalists serving Virginia's voters well? Election could offer insights on media on national level
There is no better way to communicate multiple things of importance—and get people to pay attention—than a smart, zippy newsletter, all in Smart Brevity.