Sublime
An inspiration engine for ideas
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkMarc Mueller
@marcgmbh
Markus Freise
@markusfreise
Marc Sperzel
@marcoloco
Marcus
@mw0225
Marco
@marcohofmann
Andreas Schneider
@00schneider
Marcus Hauer
@hauerism
Marco Lemcke
@marco.lemcke