Sublime
An inspiration engine for ideas
It’s 2026 and everything is fake.
Fake content by fake influencers with fake engagement from fake followers, launching fake products with fake testimonials. A Potemkin village on a global scale, a glossy facade propped up by heaps and heaps of beige slop. Temu for content.
In this world, the real has never been more precious, refreshing, special, and... See more
Fake content by fake influencers with fake engagement from fake followers, launching fake products with fake testimonials. A Potemkin village on a global scale, a glossy facade propped up by heaps and heaps of beige slop. Temu for content.
In this world, the real has never been more precious, refreshing, special, and... See more
Standing Out
So yes, if your heart stops and you need CPR, you would really like it to be performed by someone who remembers the steps. But they don’t have to nail it—imperfect CPR is better than none at all. What you really want is not someone who can ace a bunch of multiple-choice questions about CPR, but someone who has the desire to save your life, the... See more
Adam Mastroianni • You'll forget most of what you learn. What should you do about that?
When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic.
We don’t talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on “vibes” or “look” or “mood” is very frowned upon. Even using it as a data point is beaten out of... See more
Katherine Boylex.com