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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkMark Bartling
linkedin.comMarc Weijmar
@emway
Markus Freise
@markusfreise
Marc Sperzel
@marcoloco
Markus Albers
@albersmark
Markus Brendel
@hrrbrndl
Marcus Hauer
@hauerism
Max Weichert
@maxwonders