Sublime
An inspiration engine for ideas
Christoph
@christoph
Andreas Schiffmann
@aschiffmann
Marcus Hauer
@hauerism
Marco Borghi
@brgmrc
Markus Brendel
@hrrbrndl
Michael
@ml1
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkMarkus Romainczyk
@digimediaspace
Reinhard
@reinhard