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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkMark Bartling
linkedin.comMalik Hohe Verzinkte Dolomitvase
themasie.com
Marc Sperzel
@marcoloco
Marc Weijmar
@emway
Marc Mueller
@marcgmbh
Markus Albers
@albersmark
Marc Roelofs
@roelofs
Markus Freise
@markusfreise