Sublime
An inspiration engine for ideas
➌ Read it aloud.
Jim VandeHei, Mike Allen, • Smart Brevity
Anything longer than 1,200 words total is too long. Under 1,000 is ideal. Trim it.
Jim VandeHei, Mike Allen, • Smart Brevity
one of the first cuts libraries make is to their collections budgets”
Margaret Saponaro • Collection Management Basics (Library and Information Science Text Series)
and three to five points you MUST make to support it.
Jim VandeHei, Mike Allen, • Smart Brevity

Pick clean, simple, arresting images to pull in your audience.
Jim VandeHei, Mike Allen, • Smart Brevity
Tips & Tricks
Jim VandeHei, Mike Allen, • Smart Brevity
Keep each item to 200 words, tops. This shows respect for readers’ time.
Jim VandeHei, Mike Allen, • Smart Brevity
Hollis Robbins: Most people focus on the vast reserves of content now available online, but few people ask: “Is this a good teacher?”