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➋ Use bullet points:

Tips & Tricks

• Say up top how many items will follow. Five to ten items is ideal—anything longer is a book, not a newsletter. Trim it.

The Harvard Business Review recommends 15 words max for your big point. We would advise the shorter, the better.

➊ Grab people with the visuals and words you choose.

2. But people keep banging out emails, letters, memos, papers, stories and books like it’s 1980.

• What the hell is this? • Is it worth my time?

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