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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkMagnus Bjelkenhed
@bjelkenhed
Magnus Wolff
@mwolff
Magnus
@magga
Magnus Wood
@magnuswood
Per Karlsson
@perkarl
Magnus Ängslycke
@angslycke
Jonas Karlsson
@jonascarlsson
Daniel Kalman
@dnlklmn