Sublime
An inspiration engine for ideas
with more regard for volume than quality—because volume, sheer time spent, is what makes money for the platform through targeted advertising.
Kyle Chayka • Filterworld
For a long time, Donaldson admits in a number of podcast appearances, he was afraid of putting anything complex in his videos — what if a viewer didn’t get it and stopped watching? Donaldson might very well be an advertiser’s absolute dream, the logical endpoint of an internet that’s been flattened into a samey, straightforward sludge of optimized ... See more
Patricia Hernandez • The End of the MrBeast Era
streambait”
Kyle Chayka • Filterworld
Meanwhile, the fragmentation of culture into the “long tail” has diluted the power of taste to serve as an effective means of social exclusion.
W. David Marx • Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
make the player stop and think
Schell • The Art of Game Design: A book of lenses
The modern makers’ machine does not want you to create heavy things. It runs on the internet—powered by social media, fueled by mass appeal, and addicted to speed. It thrives on spikes, scrolls, and screenshots. It resists weight and avoids friction. It does not care for patience, deliberation, or anything but production .
Anu Atluru • Make Something Heavy
Even The Platforms Want To Be Creators Now
Ryan Broderick • Selling your filter bubble back to you
