Sublime
An inspiration engine for ideas
I S
@iago
Philipp
@philippgoetza
Markus Albers
@albersmark
Fred Lordick
@eichenwaldteich
Nicolay Gerold
@nicolaygerold
Daniel Heinzelman
@danielheinzelman
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkLuke Barbara
@lukebarbara
Carolina Wilke
@carolinawilke