Sublime

‘lore’—it’s a model of knowledge that is able to interface with both reality and fiction.

1. Lore is anti-marketing 2. Lore is inner psyche-management 3. Lore is born-baroque imaginative irony 4. Lore is Posture, Narrative, Behavior (PNB) triad molecules 5. Lore is narrative territory catalyzed by shaky epistemologies 6. Lore is about circumstances you manage, not problems you “solve” 7. Lore is epic-orthogonal everyday life habits

lore is working knowledge that knows its own limits.

Lore is something you witness, and attempt to shape as it emerges, if it emerges, not something you design and execute. You cannot, for instance, set out to write an origin myth. At least not one that will work as lore (though it may work as part of a grift). You can only recognize and institutionalize one.